I CREATE A VISION FOR YOUR BRAND.

Huh?

True. Everyone needs a logo. But, what everyone doesn’t tell you is that it is only where your brand begins. How does your brand look in every situation it will encounter? To increase brand equity you need to develop a brand that highlights your product / service in a consistent way across ALL digital and printed mediums.

That is what I do.

I have seen countless brands not invest in their brand identity, and then have to fix it later spending tens of thousands to hundreds of thousands of dollars to fix it later. Ouch. It is far easier to invest in the beginning to make sure your brand will be on the right direction for years to come.

Research

Target audience: who does this brand need to appeal to? Age, demographic, beliefs, causes, values, hobbies, attitudes, etc.

Determine where the brand will appear: billboards, apparel, print, products, vehicles, apps, websites, etc.

Look and Feel:  How can your brand stand out, but feel connected to your industry? Competitor brands – what’s good / what’s not? What makes a brand good?

Iteration

Sketches and Iteration: As many sketches and ideas put to paper to make sure your brand is simple, unique, transferrable, and reflects the right tone for your specific audience.

Execution

Visuals: This is where your brand potential begins. I present mockups to show you how your brand will look in all the situations you need, so you can have that timeless logo that represents your brand.

FEATURED IDENTITY WORK

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